Have You Heard? Gaylord Goes West!

The Gaylord Rockies is scheduled to open in late 2018 in Aurora, Colorado on 85 acres near Denver International Airport.  The resort will feature 1,501 guest rooms, including 114 suites, and over 485,000 sq. ft. of flexible meeting, convention, outdoor, exhibit & pre-function space.  Visitors can also enjoy eight dining outlets, a world-class spa and a sprawling indoor/outdoor pool, lazy...
Filed under: Newsletter

Non-Profit Spotlight: Courageous Faces

We couldn’t have been more proud to support the Courageous Faces Foundation at their annual gala in May. Courageous Faces is an incredible organization that works tirelessly to bring awareness and education to the public about people with disabilities, primarily to help people see them as people first regardless of genetics, injuries, illness or otherwise. The Foundation uses the gala...
Filed under: Newsletter

AXS Group Internship Review

My internship with the AXS Group over the past couple months has been one of fun, learning and loads of new experiences.  From day one I felt welcomed into this very close group of people that seemed to have a very unique but strong bond.  I was immediately empowered to be myself to the fullest and was made to not...
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Why You Need a Recap Video of your Conference

"Creating the recap video of a 4-day technology conference might be the best part of my job. Sure, producing a show with so much intricacy and nuance is difficult and rewarding, but pouring over the footage and seeing the desired outcome emerge on film is gratifying in a different way," says Kamal Daraiseh, Executive Producer at the AXS Group. At...
Filed under: Meetings and Events, Multi-day Conference, Production

Congrats to our own John Collins

Our Director of Operations, John Collins, received one of the first Emergency Preparedness Certifications from the Association of Destination Management Executives International (ADMEI) at the program's launch in Dallas in March. John is the first DMC operator in Colorado to receive this certification, meaning no team is better prepared to manage your event, and anything that might happen, than AXS and our...
Filed under: Live Music and Entertainment

Make Health & Wellness Centric to Your Next Event

Our team visited the Anshutz Health & Wellness Center last month to learn about their exciting new offerings for groups.  The Center can host small groups for healthy cooking demos, interactive discussions about making good choices at restaurants and packing smart for lunch. The must-see experience, though, is their interactive grocery lab where their nutritionists teach guests how to read...
Filed under: Meetings and Events, Newsletter, Special Events

AXS 3-PEAT with the NFL

We were honored to once again be called upon to coordinate volunteers for the National Football League, this time for the NFL Draft in Philly.   AXS Group MVP, Marcie Lapehn, managed advance registration via our custom website, coordinated all shifts and scheduling, onsite training and more during the prestigious 3-day event. A record 32,000 fans showed up to experience the...
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The Importance of Branding the Experience

  As a Brand Manager people always ask me, “What’s the difference between branding and advertising/marketing?” The answer is actually pretty simple. Branding is an experience, whereas advertising is the temptation. Advertising offers a promise, branding gives you confidence in what will be delivered. If a brand is properly built and nurtured, a relationship is formed with the customer and...
Filed under: Creative Branding & Design

AXS Group Wins Big During Awards Season

Our team is grateful to have received numerous industry honors this awards season.   The AXS team received Best Destination Management Company and Best Meeting & Event Planning Company by Colorado Meetings + Events at their Annual “Best of Awards.”  This continues our streak of "Best of" honors.       At the 18th Annual ICON Gala Awards recognizing Colorado’s event...
Filed under: Newsletter